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Have you ever wondered how companies are getting smarter with their advertising? They’re using something called AI in marketing. AI, or artificial intelligence, is like a computer brain that can think and learn. According to a 2022 study conducted with marketers worldwide, about 62% of companies are now embracing artificial intelligence in their digital marketing …
For businesses to connect with their customers and remain relevant in the modern, digital era, having a strong online presence is essential. Over the past ten years, most consumers have grown accustomed to using the internet to find what they want. This enables small businesses to have a successful online strategy to build their brand …
How Search Engines Work
Getting and keeping patients is a big challenge for dental practices today. According to the American Dental Association, the average dentist needs 20-25 new patients per month to grow. Yet, 50% of new patients don’t return for a second appointment. This is where NPI’s customized marketing strategy comes into play. Our proven approach not only …
Google is known for its innovative tools that transform the way we interact with the digital world. One such tool is the Search Generative Experience (SGE), a new approach to online search that leverages the power of generative AI. But what exactly is SGE, and how does it change our search experience? SGE is a …
Today, 81% of small businesses rely on email for customer acquisition and 80% for retention (Emarsys, 2016). Yet, many are left grappling with the challenge of choosing the right email marketing tool. If you’re feeling overwhelmed by the plethora of options, you’re not alone. In this blog, we simplify the process for you. We’ve narrowed …
Have you ever found yourself wondering, ‘How can I make money online?’ Well, you’re not alone. In fact, with over 2.14 billion people projected to shop online by 2023, the digital world is bursting with opportunities. But let’s be real, it can be pretty overwhelming to figure out which methods are genuinely profitable. That’s where …
Ever feel like you’re just throwing money at ads and not really connecting with your audience? You’re not alone. In fact, 70% of marketers are switching gears and investing in something called inbound marketing (HubSpot, 2020). So, what’s this all about? Well, inbound marketing is like being a helpful friend to your customers. Instead of …
Do you possess complete knowledge of content optimization? To make sure of that, let’s go back and start at the beginning. The process of raising the calibre and relevance of your content to achieve a higher ranking in search engine results pages is known as content optimization (SERPs). This is a crucial component of any …
OpenAI has recently announced a significant update to ChatGPT, its popular conversational AI model. This update introduces the feature of custom instructions, which allows users to set their preferences for how ChatGPT responds. This feature is currently available in beta for Plus plan users and will be expanded to all users in the coming weeks. …