How to Add Music to an Instagram Story
Digital Marketing, Technology

How to Put Music on an Instagram Story

Remarkably, Instagram is a social media platform that has witnessed phenomenal popularity with the millennials. It has a universe of images, videos and reels that spark the curiosity of the masses and make them browse endless profiles and accounts.  Making Instagram stories is a worthwhile endeavour as it provides a sneak peek into one’s daily …

ToFU, MoFu, and BoFu
Digital Marketing, Business, Latest News & Trends, Lifestyle Advice, Technology

ToFu, MoFu, and BoFu: A Guide to Creating an Effective Sales Funnel

In sales and marketing, a well-crafted sales funnel strategy can make all the difference in reaching and converting potential customers. ToFu, MoFu, and BoFu, the three stages of the funnel, represent the different levels of awareness and engagement a customer goes through before making a purchase. In this blog, we will explore the three stages …

Search Themes in Performance Max
Technology, Digital Marketing, Latest News & Trends

A Guide to Tapping into New Traffic with Search Themes in Performance Max

Are you using Google Ads’ Performance Max for your campaigns? If yes, there’s something new you should know about search themes. This feature is still in testing, but it’s already making waves. What’s it all about? In short, search themes help you tell Google’s smart tech what you want to show up for. So, if …

Search Experience Optimization
Digital Marketing, Latest News & Trends, Technology

Mastering Search Experience Optimization: A Comprehensive Guide to SXO

If you’ve been solely focusing on traditional SEO, you might be missing out on a crucial aspect: Search Experience Optimization (SXO). Did you know that 40% of users will leave a site if it takes longer than 3 seconds to load? That’s a lot of missed opportunities.  The problem with just sticking to old-school SEO …

Best Digital Marketing Agency in Noida
Digital Marketing, Business, Latest News & Trends, Technology

15 Best Digital Marketing Agency in Noida

Navigating the maze of digital marketing agencies can be tough, especially when you’re looking for the right fit for your business. You’re not alone, a lot of American businesses share the same struggle. In fact, a recent survey shows that 3 out of 4 small businesses find it challenging to pick an agency that really …

Branding Mistakes
Digital Marketing, Business, Latest News & Trends, Lifestyle Advice, Success Stories, Technology

Branding Mistakes to Avoid: Top 5 Common Pitfalls

In Kung Fu Panda, Master Oogway tells Shifu that Po can become a dragon warrior if he guides him, nurtures him, and believes in him.  Similarly, if you want to build a successful brand, you will need to nurture it continuously, guide it dedicatedly, and believe in its purpose. It’s like watering a plant daily …

GBP Optimization
Digital Marketing, Business, Latest News & Trends, Technology

Google Business Profile (GBP) Optimization: The Ultimate Guide

You’ve probably heard the saying, “If you’re not on Google, you don’t exist.” With 46% of Google searches seeking local information, it’s more crucial than ever to have a strong digital presence. But here’s the kicker, A BrightLocal study revealed that the average Business Profile only garners 1,260 monthly views out of 167 billion searches. …

hyperlocal marketing
Digital Marketing, Business, Latest News & Trends, Technology

What is Hyperlocal Marketing and Why is it Important?

Looking to get more foot traffic to your local business or improve your local search rankings? You’re not alone. Many businesses struggle with these challenges, often throwing money at broad advertising campaigns that don’t yield results.  The solution? Hyperlocal marketing. Unlike traditional local advertising, hyperlocal marketing narrows its focus to a specific community or even …

Marketing Funnel
Digital Marketing, Latest News & Trends, Technology

How to Build a Marketing Funnel That Converts Visitors Into Customers Like Crazy

Businesses need marketing funnels to succeed online. A marketing funnel is a process that helps businesses attract, engage, and convert leads into customers. By building a well-designed marketing funnel, you can increase your website traffic, generate more leads, and close more deals. According to a recent study by HubSpot, businesses with well-defined marketing funnels have …

Heat Map Analytics
Technology, Digital Marketing, Latest News & Trends, Lifestyle Advice

Customer Behavior Insights from Heat Map Analytics

Understanding customer behavior is crucial for businesses to drive growth and foster customer satisfaction. One tool that has proven invaluable in this domain is heat map analytics. But what exactly is heat map analytics, and how does it aid in comprehending customer behavior? This blog aims to answer these questions and more, providing readers with …