Online Presence

Why Every Small Business Needs a Strong Online Presence

For businesses to connect with their customers and remain relevant in the modern, digital era, having a strong online presence is essential. Over the past ten years, most consumers have grown accustomed to using the internet to find what they want. This enables small businesses to have a successful online strategy to build their brand …

Customized Marketing Strategies for Dental Practices

Improve Your Dental Practice’s: Patient Acquisition and Retention with NPI’s Customized Marketing Strategy

Getting and keeping patients is a big challenge for dental practices today. According to the American Dental Association, the average dentist needs 20-25 new patients per month to grow. Yet, 50% of new patients don’t return for a second appointment. This is where NPI’s customized marketing strategy comes into play. Our proven approach not only …

What is Inbound Marketing

What is Inbound Marketing? Definition, Importance, and Types

Ever feel like you’re just throwing money at ads and not really connecting with your audience? You’re not alone. In fact, 70% of marketers are switching gears and investing in something called inbound marketing (HubSpot, 2020). So, what’s this all about? Well, inbound marketing is like being a helpful friend to your customers. Instead of …

SEO for Small Businesses

Why SEO Matters for Small Businesses?

Did you know that 93% of online experiences start with a search engine? This is why Search Engine Optimization (SEO), especially SEO for small businesses, is super important. But many small businesses struggle to get noticed online. Why? They’re not leveraging SEO services effectively. SEO isn’t just for big companies. It’s crucial for small businesses …