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When you think about content marketing, what comes to mind? Chances are, you think of long-form pieces that promote your brand or product. But what about the other side of the coin: how do you measure the effectiveness of your content marketing efforts? In this article, we will take a look at eight content marketing metrics that can help you measure your success. From audience engagement to click-through rates and even website traffic, these metrics will give you a comprehensive view of your content marketing strategy.
Table of Contents
Web Traffic Sources
There are a number of different ways to measure the success of your content marketing efforts. Here are some key metrics you should be tracking:
1. Engagement: How many people are reading, clicking through, and engaging with your content?
2. Reach: How many people are seeing your content across all platforms?
3. Conversion: What percentage of people who viewed your content eventually converted?
4. Social Shares: How many times has your content been shared on social media?
5. Visibility: How often is your content found when people search for related information?
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Social Sharing & Backlinks
When it comes to content marketing, one of the most important metrics to track is social sharing. Social sharing refers to how often your content is shared on social media platforms like Facebook, Twitter, and LinkedIn. This is an important metric because it can help you determine whether your content is resonating with your followers and promoting brand awareness.
Another key measure of success for content marketing is backlinks. Backlinks are links that point from your website or blog article to other websites or blogs. They indicate that your content has been read and considered valuable by others in the internet community. Excellent content with high backlinks can lead to increased traffic and conversions for your business. So, be sure to track both social sharing and backlinks as part of your overall content marketing strategy!
Referring Domains
When it comes to content marketing, nothing is more important than the quality of your content. However, you also need to be mindful of the other factors that influence content marketing success.
According to research from Content Marketing Institute (CMI), there are five key components of a successful content marketing strategy:
1) Identified Audience
2) Clear Call To Action
3) Relevant and Useful Content
4) Timely Distribution
5) Tracking and Measuring Results.
To help you create high-quality content that meets all these criteria, here are four metrics you should know about: Engagement, Shares, Comments, and Subscriptions.
Engagement is the measure of how much users interact with your content. This includes things like clicks on links and shares on social media. Shares indicate how popular your content is among your followers, while comments provide valuable feedback for improving the quality of your work. Subscriptions indicate how many readers decide to keep coming back to your site or newsletter after initial exposure.
Shares, Comments, and Subscriptions are all important indicators of the quality of your content, but they’re not the only ones. You also need to pay attention to Page views and Time on Site (TOS). Page views reflect how many people have accessed your page in total (including both visitors who clicked through from other websites and those who arrived directly via a link in your email), while TOS reflects how long people spend on each page before leaving.
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Conversion Rate
There are many content marketing metrics that you can track and measure to determine the efficacy of your content strategy. Here are some of the most important ones to consider:
1. Conversion Rate
This is the percentage of users who convert from browsing or reading your content to taking action, such as signing up for a subscription or filling out a form. The higher the conversion rate, the more effective your content strategy is likely to be.
2. Engagement Rate
This metric measures how often readers click on links in your content, submit forms or make other clicks that take them away from your site and into another part of it. A high engagement rate means readers are spending time on your site and getting value from what you have to say.
3. Time on Site (Minutes)
This statistic tells you how long people spend on your site per visit, regardless of whether they convert or not. This helps you see which sections of your site are most engaging and why.
4. Page views/Visits
Page views/visits is a measure of how much traffic your site is getting relative to the number of visits it receives each day. It’s a good indicator of how well-positioned your content is in search engine results pages (SERPs).
Time On Page
1. Time on Page: How much time readers spend on a page is one of the most important metrics to track in content marketing. It’s an indication of how well your content is engaging and informing readers.
Studies have shown that when readers spend more time on a page, it leads to them clicking through to other pages in the article or website, and even purchasing something.
2. Engagement Rate: Another metric you should track is your engagement rate. This is simply how many people click through to the next page in your article after reading the first one.
A high engagement rate indicates that your content is being read and shared, which can result in increased traffic and leads for you as a business.
3. Shares & Retweets: Tracking shares and retweets can also give you an idea of how popular your content is among your social media followers. If enough people are sharing and retweeting your content, it may lead to more traffic to your site from search engines, as well as more blog subscribers from other websites.
Social Media Reach
If you’re not using social media to reach your target audience, then you’re definitely missing out. According to a 2016 study by Pew Research Centre, 73% of American adults use social media. So if you’re not using it for content marketing purposes, you might want to rethink your strategy.
Here are four content marketing metrics to keep in mind:
1. Engagement: How often are your posts being shared, commented on and liked? This is an important indicator of how well your content is doing.
2. Reach: How many people have seen your posts? This number will vary depending on the type of content and the platform you’re using, but it’s an important metric nonetheless.
3. Frequency: How frequently are you posting new content? This will depend on the topic and the timeframe you have available, but it’s still an important measurement to keep in mind.
4. Quality: Are your posts high-quality content? This includes both the writing and the images/videos used in each post. Make sure that everything is perfect before sharing so that you can receive positive feedback from your target audience.
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Conclusion
As a business owner, you know that content is king. With over 2 billion people using the internet every day, it’s no surprise that companies are constantly searching for ways to improve their online presence. One of the best methods for doing this is through content marketing, which involves creating and distributing valuable information about your company or product to attract and retain customers.
However, if you aren’t sure how to measure the success of your content marketing campaigns, you might be struggling to achieve your desired results. In this article, we will discuss eight content marketing metrics that can help you track your progress and ensure that your efforts are paying off. Armed with this knowledge, you can then tailor your content marketing strategy in order to produce the most successful results possible. Thanks for reading!
